WHAT ARE THE YOUTH AWARDS?
The California Endowment (TCE) Youth Awards will celebrate young leaders across the state who embody the qualities of the California Endowment through community engagement and social service. The TCE Youth Awards will be a first-of-its-kind event, celebrating the long-standing efforts and achievements of youth and youth groups throughout California. For many years, California’s youth have been central to the work of the California Endowment and Building Healthy Communities. This event will recognize impressive young people for their leadership. In this spirit, the development of the Youth Awards incorporates youth voices and talent throughout the planning process and execution of the event.
What are the Different Award Types?
Our four award categories were created to honor the achievements that young individuals and groups have made in the journey toward better health for their local communities and, in some cases, across the state:
- Community Champions Award (awarding 16 leaders total, one to each BHC site, plus two at-large awards)
- Brandon Harrison Visionary Award (awarding one youth, who has overcome immense obstacles, and has gone on to be a change maker in their community)
- Healthy Communities Award (awarding one organization which elevates youth while improving overall health outcomes at the community level)
- Healthy California Award (awarding one organization which elevates youth while improving overall health outcomes at the statewide level)
how many nominations did we receive?
Overall, TCE received 288 nominations. Of these, there were 231 distinct nominees, meaning that 57 nominations were submitted for a person or organization that had already been nominated by someone else. Broken down by award category, we received:
- Community Champions Nominees: 181
- Brandon Harrison Nominees: 120 (dual nominated for Community Champions Award)
- Healthy Communities Nominees: 31
- Healthy California Nominees: 19
who are the award winners?
BRANDON HARRISON AWARD: Tisha Ortiz (of East Oakland)
HEALTHY CALIFORNIA AWARD: Comite Civico Del Valle
HEALTHY COMMUNITIES AWARD: Schools LA Students Deserve
COMMUNITY CHAMPIONS AWARDS:
Central Santa Ana
|Guadalupe Reyes Calderon
How were winners selected?
Winner selection was broken into three stages, beginning with a preliminary round led by RALLY and the Pollination Project, who activated 14 young people to collectively ensure all 231 applications were revieved by at least two evaluators, identifying semi-finalists. Next, the Selection Commmittee participated in a digital evaluation round where they identified finalists, followed by their in-person deliberation. On August 5th, the Selection Committee convened to choose winners for each category. Our Selection Committee was comprised of established social justice leaders as well as members of the President’s Youth Council, including:
Haas, Jr. Fund
Cid and Macedo
|Sara Eagle Heart
Native Americans in Philanthropy
Robert Wood Johnson Foundation
Funder’s Collaborative on Youth Organizing
How many people have been reached?
Since late April, the TCE Youth Awards website has been viewed 12,665 times by 4,858 unique visitors. During our paid ad campaign on social media in late May and early June, we saw the following results on Facebook and Twitter:
|Ads were targeted to existing email lists of staff at The California Endowment and Building Healthy Communities, as well as to their local connections. This strategy led to:
657 website clicks
69,943 page engagements
297,116 people reached
|Based on client feedback, we paid Twitter content. This strategy resulted in:
600 profile visits
Since then, our Twitter audience has continued to grow, leading to:
486 additional profile visits since June
65,000 impressions overall
Who are our partners?
|RALLY: wearerally.com Communications (including earned media), event planning, event production, overall strategy, partner coordination
|POLLINATION PROJECT: thepollinationproject.org
Grantmaking to award winners, Youth-led award selection process
|UNITED ROOTS: unitedrootsoakland.org
Youth-led video production around winners, video footage at event
|CALIFORNIA CENTER: californiacenter.org
Logistical support for all in-person meetings and Oct. 20th event