Health4All
The #Health4All campaign envisions a California where everyone, regardless of immigration status, belongs in our health system and has access to healthcare. While we celebrate our progress to date, la lucha sigue!
BHC introduced a broadened understanding of health equity into the mainstream of policy debate and public consciousness. A striking example of this shift can be seen in the evolution of California’s public policy providing health care coverage under the Affordable Care Act, or ACA.
When the federal legislation passed in 2010, TCE focused on ensuring that all Californians had health coverage. The foundation launched statewide efforts supported by a special board-authorized fund, and the 14 BHC communities prioritized this work. While universal coverage seemed an impossible goal when TCE first launched its “Health4All” campaign, public sentiment and policymakers’ commitment moved in the same direction in a remarkably short time.
TCE used a communications campaign strategy to help ensure that people signed up in California. Given BHC’s focus on health equity for the most marginalized populations, changing the way people thought about undocumented immigrants was crucial.
Communications using the branding #Health4All focused on how essential immigrants are to California’s future. TCE engaged a wide range of partners, who in turn reached into their neighborhoods, knocking on thousands of doors to talk to Spanish-speaking and low-income residents about the importance of healthcare enrollment.
California’s ACA enrollment numbers and percentages rapidly became the highest in the nation. Four million individuals became newly insured in California, many of them undocumented.
Intensive enrollment efforts were followed by state policy campaigns to broaden eligibility for coverage. In 2016, California’s legislature voted to cover undocumented children up to age 19, and this was extended to young adults up to age 26 in 2019. Each step brought universal coverage closer to reality.
TCE, the 14 BHC communities, and statewide partners are credited with unrelenting persistence in moving toward this goal. The #Health4All campaign is widely perceived to have had enormous impact.
-
Californians Enrolled Since ACA and Health4All Efforts: -
36M
Covered -
1.9M
Uninsured -
520K
Uninsured and ineligible
“Investing in and observing the work of community organizers is truly fuel for optimism. Our partners and community leaders have demonstrated that grantees are the architects of a reimagined health destiny.”
DR. ROBERT K. ROSS President & CEO, The California Endowment
Browse Other Changes Planted by Dr. Ross
Building Healthy Communities $1B invested over 10 years
Youth Awards 37 total awards given
Schools Not Prisons & BMOC Millions reached since 2016
Farmworker Health $50M initiative
TCE Grant Making 2023 $381M awarded
Parks for All Hundreds of millions leveraged for parks investments in CA
Youth on the Board 1st of large foundations in US to have youth on the board
Childhood Obesity & Freshworks $272M to expand access to fresh and healthy foods in low-income communities
CHIS 20,000 households interviewed annually to find health gaps in CA
Kids Health Coverage Campaign $4M to help enroll children in health programs
Cultural Competency/Health Workforce/PRIME $78.2M to CA organizations working to boost the size and diversity of the state's healthcare workforce
TCE Headquarters 125,000+ use our facilities every year
Wishing Wall
Dr. Ross,
You are an amazing person/soul! Wish you the best retirement!
Thank you for believing in us and the opportunities your faith in us have afforded so many. We wish tenfold those blessings on you.
- Alf LaMont
Bob,
Fortunate to have such a powerful voice & thought leader at TCE.
- Sherry
With deepest gratitude for all of your service, your love, & leadership. May you have abundant joy and connection and all good things.
- Sharon
Dr. Ross,
Thank you for all your hard work. Wishing you tons of reset and peace, Dr. Ross.
- Nancy Nunez
Dear Bob,
Well done, good and faithful servant! Remember: you don’t get to retire from Saint Marks - ever.
- Carri
Bob -
I love you and always will. Now come and join my board!
- Kim Lewis
Dr. Ross,
The East Los Angeles Women’s Center sends you many blessings and gratitude for the support for our community & mujeres.
Dr. Ross -
Thank you for all you’ve done for the community and have an amazing retirement!
All the best to the world’s greatest boss & mentor. Thank you for your leadership, advice, and support these last 16 years!
- Dan DeLeon
It’s been a blessing to us and the movement to have you. Wishing you lots of love in your next chapter.
Dr. Ross -
I want to thank and appreciate you for being an advocate for our most underserved communities and our boys of color. It is with deep gratitude that I can say that your investments have given me a career and supported my healing journey.
- Omar Torres
Thank you for all the great work bringing health and wellness to California.
- Alan Pullman
Dr. Ross,
Wishing you a magical abundant retirement.
- Nikki
Job well done! Now it’s time to take some ‘bob’ time. We love and appreciate you!
- Arnold & Karen Perkins
Bob,
We wish you good health, adventure, and lots of love in your life’s journey.
- Julie & Pete Brown
Dr. Ross -
I learned so much from you and loved working together on op-eds, etc… After a break, I think you have a book in you.
Wishing you all the love you can handle…. And wonderful memories of years at TCE!
- Elwood
You are an inspiration! Thank you for everything.
- Ted
Thanks for everything!!! Best of luck!
Unveiling Our
2025 Annual
Report
The California Endowment is proud to present our 2025 annual report. Read about the work we are supporting and our partners who are changing California to a state of belonging and inclusion.
View Report