Health4All
The #Health4All campaign envisions a California where everyone, regardless of immigration status, belongs in our health system and has access to healthcare. While we celebrate our progress to date, la lucha sigue!
BHC introduced a broadened understanding of health equity into the mainstream of policy debate and public consciousness. A striking example of this shift can be seen in the evolution of California’s public policy providing health care coverage under the Affordable Care Act, or ACA.
When the federal legislation passed in 2010, TCE focused on ensuring that all Californians had health coverage. The foundation launched statewide efforts supported by a special board-authorized fund, and the 14 BHC communities prioritized this work. While universal coverage seemed an impossible goal when TCE first launched its “Health4All” campaign, public sentiment and policymakers’ commitment moved in the same direction in a remarkably short time.
TCE used a communications campaign strategy to help ensure that people signed up in California. Given BHC’s focus on health equity for the most marginalized populations, changing the way people thought about undocumented immigrants was crucial.
Communications using the branding #Health4All focused on how essential immigrants are to California’s future. TCE engaged a wide range of partners, who in turn reached into their neighborhoods, knocking on thousands of doors to talk to Spanish-speaking and low-income residents about the importance of healthcare enrollment.
California’s ACA enrollment numbers and percentages rapidly became the highest in the nation. Four million individuals became newly insured in California, many of them undocumented.
Intensive enrollment efforts were followed by state policy campaigns to broaden eligibility for coverage. In 2016, California’s legislature voted to cover undocumented children up to age 19, and this was extended to young adults up to age 26 in 2019. Each step brought universal coverage closer to reality.
TCE, the 14 BHC communities, and statewide partners are credited with unrelenting persistence in moving toward this goal. The #Health4All campaign is widely perceived to have had enormous impact.
-
Californians Enrolled Since ACA and Health4All Efforts: -
36M
Covered -
1.9M
Uninsured -
520K
Uninsured and ineligible
“Investing in and observing the work of community organizers is truly fuel for optimism. Our partners and community leaders have demonstrated that grantees are the architects of a reimagined health destiny.”
DR. ROBERT K. ROSS President & CEO, The California Endowment
Browse Other Changes Planted by Dr. Ross
Building Healthy Communities $1B invested over 10 years
Youth Awards 37 total awards given
Schools Not Prisons & BMOC Millions reached since 2016
Farmworker Health $50M initiative
TCE Grant Making 2023 $381M awarded
Parks for All Hundreds of millions leveraged for parks investments in CA
Youth on the Board 1st of large foundations in US to have youth on the board
Childhood Obesity & Freshworks $272M to expand access to fresh and healthy foods in low-income communities
CHIS 20,000 households interviewed annually to find health gaps in CA
Kids Health Coverage Campaign $4M to help enroll children in health programs
Cultural Competency/Health Workforce/PRIME $78.2M to CA organizations working to boost the size and diversity of the state's healthcare workforce
TCE Headquarters 125,000+ use our facilities every year
Wishing Wall
Miyihah-Tlakilte Dr. Ross -
On behalf of Anawakalmekak and the Gabrielino shoshone nation. Much love on your journey.
Love you, Bob! Keep killing the game!
Bob bravo! What a magnificent legacy!
My best,
- Anne
Thank you for all that you’ve done! Please enjoy your retirement. You deserve it!
- Martha Dina Arguello & PSR-LA
Bob,
Fortunate to have such a powerful voice & thought leader at TCE.
- Sherry
May the force be with you in your new journey!
- Revolve Impact
All the blessings in the world for your much deserved retirement. Thank you for your commitment to equity.
- Pico California
Wishing you the best and a well deserved rest to enjoy the simple things in life.
Peace,
- Bob Alvarez (Balance PR)
Bob -
I love you and always will. Now come and join my board!
- Kim Lewis
Love you my brother! My homeboy. Wish you all the joy & happiness.
- Hector V. (Homeboy Industries)
Dr. Ross! Congrats on your transition. I am grateful for the opportunity to have grown up with your support. You inspired me to chase my dreams.
- Corleone (BMoC)
Happy times and thanks for all you have done for me.
Bob -
It’s been an honor to work with you through the years. Love you very much!
Best wishes to you and your family.
Blessings,
Mykol Lewis
Brotherhood Crusade
Congratulations on a long and impactful career! Best wishes for your next stage of life!
Best,
- Amy
POWER
Dr. Ross,
I hope you have some amazing adventures planned. Enjoy!
- Andrea Williams (Southside Coalition)
Dr. Ross -
I learned so much from you and loved working together on op-eds, etc… After a break, I think you have a book in you.
Thank you for your guidance and leadership!
Bob!
Sending love and thanks to you - a role model for the good.
- Robin
RKR - sooooo wonderful to gather this evening to celebrate you! The honor and privilege of knowing you is more than I can describe. Hoping we will be sure to connect as you go.
Unveiling Our
2025 Annual
Report
The California Endowment is proud to present our 2025 annual report. Read about the work we are supporting and our partners who are changing California to a state of belonging and inclusion.
View Report